Tracking
GTM Guide
Google Tag Manager configuration for Meta CAPI events.
GTM Guide
Configure Google Tag Manager to forward dataLayer events to Meta via Conversions API (CAPI).
Events to configure
| Event | Value | Source |
|---|---|---|
category_view | 0.1 | Theme closes |
article_view | 0.1 | Article load |
reward_start | 0.1 | Rewarded ad starts |
reward_view | KV/1000 USD | Rewarded completed |
reward_closed | 0.1 | Ad dismissed |
Step 1: Data Layer Variables
Create in GTM → Variables → User-Defined Variables:
| Name | Type | Data Layer Name |
|---|---|---|
DLV - value | Data Layer Variable | value |
DLV - network_id | Data Layer Variable | network_id |
Step 2: Custom Event Triggers
Create a trigger for each event:
| Trigger Name | Event Name |
|---|---|
Event - category_view | category_view |
Event - article_view | article_view |
Event - reward_start | reward_start |
Event - reward_view | reward_view |
Event - reward_closed | reward_closed |
Step 3: Tags
Server-side GTM (recommended)
- Create GA4 Event tag in Web container
- Measurement ID: your GA4 ID linked to Server container
- Event Name:
{{Event}} - Event Parameters:
value→{{DLV - value}} - Server container receives and forwards to Meta CAPI
Architecture
Verification
- Use GTM Preview mode
- Navigate through category → theme → rewarded ad flow
- Verify each event fires with correct
valueparameter - Check Meta Events Manager for received CAPI events