questionnaire docs
User Flows

Theme Comparison

Side-by-side comparison of all theme types for PMs and QA.

Theme Comparison

Decision tree

Comparison matrix

FeatureQuestionnaireWhatsAppGuideGuide2Nothing
Overlay typePopup modalChat UIQuestion modalQuestion modalNone
Content behind overlayYes (hidden)Yes (hidden)NoNoN/A
CTA style"Watch ad" buttonOption buttonsPopup "Show me how"Popup "Show me how"None
Display ads during themeYesYesYesNo (waits)Yes
Interstitial timingTheme visibleOn CTA clickTheme visibleTheme closedAlways
Rewarded triggerCTA clickOption clickPopup CTAPopup CTACTA
Content blurNoNoYesYesNo
KV2 fallbackYesYesYesYesYes

Ad start timing comparison

When to use each theme

ThemeBest for
QuestionnaireDefault. Familiar multi-step form UX
WhatsAppMobile-first audiences, conversational feel
GuideClean modern UI, content blur creates urgency
Guide2Like guide but delays all ads until theme closes
NothingDirect content access, no engagement gate

Data source per theme

ThemeData from
QuestionnaireGET /api/questionnaire?slug=
WhatsAppGET /api/whatsapp?categorySlug=
GuideHardcoded in QuestionModalGuide.js
NothingNo data needed

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